Attract and Retain Royal customers and Stakeholders
Broadly, a product is anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas
A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers
You can consider a brand as the idea or image people have in mind when thinking about specific products, services, and activities of a company, both in a practical (e.g. “the company service is awesome”) and emotional way (e.g. “working with this company makes me feel valued”).
It is therefore not just the physical features that create a brand but also the feelings that consumers develop towards the company or its product. This combination of physical and emotional cues is triggered when exposed to the name, the logo, the visual identity, or even the message communicated.
A product can be easily copied by other players in a market, but a brand will always be unique.
In the end, a brand is a person’s gut feeling about a specific product or company. Each person creates his or her own version of it, and some brands increase or decrease in popularity because of how consumers feel about them.
Branding is the process of giving a meaning to specific organization, company, products or services by creating and shaping a brand in consumers’ minds. It is a strategy designed by organizations to help people to quickly identify and experience their brand, and give them a reason to choose their products over the competition’s, by clarifying what this particular brand is and is not.
The objective is to attract and retain loyal customers and other stakeholders by delivering a product that is always aligned with what the brand promises.
Why you should work with us and brand your business
- Gives an identity to the product
- Differentiates the product from the competition
- Increases recall
- Creates trust
- Increases the overall market value
- Attracts new customers
- Boosts employees trust and satisfaction
- Support the marketing strategies
- Helps the business to expand
At Chairmania Events Limited, we will solve your problem, beat your deadline and fit into your budget.
